If you begin a conversation about marketing today then you will quickly find yourself in the world of social media. Whilst social media certainly does hold the key to a lot of marketing in the modern era, there is no need to forget the trusted old systems that worked for years before the world of social media exploded.
Whilst much of what we do today is online, there is no need to forget about the physical when promoting our businesses. This article looks at some of the better promotional techniques of a different time and today.
Flyers
Flyers seem like a dated system today, but they remain a good way to catch someone’s attention. Flyers are an effective marketing tool because they give the target a tangible thing to hang onto.
Flyer printing works very effectively in conjunction with other marketing tools too. Using a flyer to point to a website, Facebook page or twitter account, will mean that your target audience can have routes into your other streams if they wish to pursue the information further. Flyers remain useful as handouts, letterbox drops and pick-up items, so be sure to remember to incorporate these in your marketing strategies.
Posters
If you have a shop front then you will certainly still need to use posters, and even if you don’t this remains a good way to advertise. Posters offer a quick glimpse of something that may interest your target audience and they offer a route into other means. Even if a poster only serves to spark an interest that later leads to a visit to your Facebook page, this is still one visit that you would not have gotten otherwise. Posters remain as useful as ever for the purpose of advertising.
Contact Points
Despite loving the digital age where everything is online, people hate not being able to contact a person when they want to. Digital systems have gone too far in some cases and the inability to speak to a person can be a real drag for any customer, so offering this feature is a bonus.
Setting up a 1300 number with your company name is a great way to make an easy contact point and having a person ready to answer any queries is an important factor in humanising your business. Customers trust a company far more if they are able to reach a person on the other end of the line and this could be a major factor of success for your online business.
Customer Service
Many companies focus too much on quantity and not enough on quality because their customers are so far removed from them. Concentrating on providing quality at the customer contact point of your business, however, is a great way to ensure that customers come back to you for more.
The better the service you provide to your customers, the greater their appreciation and loyalty will become. Good customer service remains the central key to business success whether it is online or face-to-face in a high street shop front.
